Sea of choices
Intel knows consumers have an overwhelming array of choices when they step into a store. Intel asked WorkShop to deliver a memorable training concept that truly breathes the brand, and maximizes learning and impact to level up the retail staff’s knowledge in a fun and engaging manner. The agency wanted the retail staff to play the part of a customer in an unforgettable way.
The Intel ‘Sea of Choices’ brought this all together with an experimental training event including a ball pit filled with over 7000 balls to represent the array of choices consumers are faced with. Participants searched for clues in the ball pit and then the teams sorted the clues to match with on-screen prompts.
After progressing through levels of training, Intel revealed their newest Intel products. Over 900 retail staff were taken through the 4 levels of training in an exciting way.
Visitors ranked the training into the top two concepts within its category at the largest home electronics fair in the Nordics.