A new way to meet customers
Sonos wanted to create a new way to engage with its customers in order for customers to experience the world of Sonos.
WorkShop developed a flexible pop-up concept designed for different points in the customer journey (activation zone, sound experience zone, and SONOS world zone), and handled everything from staffing needs, pre-training through to in-store scheduling.
For a truly seamless sales process, a custom e-commerce platform was also developed. The space was designed to measure customer flow, by passers, visitors and their dwell time.
The results of the 4-month experience speak for themself, with total visits of 44,111. 56% of those who visited purchased a product. 69% of visitors were also very likely to purchase Sonos products in the future.