Joelle is the Data and Technology Director for Europe at Advantage Smollan, bringing over 15 years of commercial and operational leadership across FMCG and retail sectors. Her experience spans senior roles at William Grant & Sons, and PepsiCo, where she led client teams, strategy, and route-to-market initiatives across Europe. Joelle’s expertise lies in driving digital transformation, optimising data strategy, and delivering customer-centric solutions. Passionate about innovation, she combines strategic thinking with deep industry knowledge to build scalable, tech-enabled commercial capabilities across complex markets.
