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Combining local expertise with global scale to deliver effective, innovative solutions for our partners.
We recognize the need to provide compelling, tailored and differentiated solutions for our customers in each market – as well as repeatable solutions across markets. We do that by bringing international best practice from all corners of the globe and coupling it with local expertise and engaged teams on the ground.
Laurence worked in a number of sales and marketing roles for Dulux paints, Guinness, and Diageo over a 16 year period, prior to his appointment as a Business Unit Director at Sainsbury’s, one of the big grocery retailers in the United Kingdom. In 2007 he was appointed as MD of REL Field Marketing, and in 2013, after REL was acquired by The Blueprint Group, he took up the role of CEO of The Blueprint Group. Three years later, having sold the REL business to Advantage Smollan, Laurence was appointed as COO of Advantage Smollan responsible for building and managing the business across its European scope. Laurence was appointed CEO of Advantage Smollan at the end of June 2021.
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Rebecca has worked for the business since 2007 in various customer management roles primarily in the consumer electronics and FMCG sectors, working with both retailers and consumer goods manufacturers. In 2013 Rebecca took up the role of joint MD of REL with Stephen Gordon and three years later, following the Advantage Smollan Acquisition, became Growth Director. Rebecca now leads the growth agenda for Advantage Smollan across Europe and works with counterparts in Advantage Solutions and Smollan to deliver global customer solutions.
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Phil has more than 25 years experience in delivering IT solutions both in the United Kingdom and at other international companies including SDL, STERIS, TNS, and the International Hospitals Group. He holds an Honours Degree in Information Systems Engineering from the University of Coventry. In 2013 Phil was appointed as IT Director of REL Field Marketing in the United Kingdom, after which he moved to Advantage Smollan as part of their 2015 acquisition. He was appointed Head of IT in January 2018, responsible for building and managing IT solutions across its European scope.
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Paul has extensive experience in delivering innovative management strategies and ‘mission critical’ financial and operational programmes in complex and rapidly changing environments. He is proud to lead a talented team turning browsers into buyers.
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Stephen’s career started in Grocery Retail with Safeway. Since then he’s continued to work in retail across multiple brands and retailers. In 2007, Stephen joined REL and was promoted to Managing Director in 2013 where he focused on an engagement strategy and people development programmes across the business. His passion for cultural engagement, the power of people and commitment to sustainability has led him to become the People Director for Advantage Smollan.
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