We recognize the need to provide compelling, tailored and differentiated solutions for our customers in each market – as well as repeatable solutions across markets. We do that by bringing international best practice from all corners of the globe and coupling it with local expertise and engaged teams on the ground.
Laurence worked in a number of sales and marketing roles for Dulux paints, Guinness, and Diageo over a 16 year period, prior to his appointment as a Business Unit Director at Sainsbury’s, one of the big grocery retailers in the United Kingdom. In 2007 he was appointed as MD of REL Field Marketing, and in 2013, after REL was acquired by The Blueprint Group, he took up the role of CEO of The Blueprint Group. Three years later, having sold the REL business to Advantage Smollan, Laurence was appointed as COO of Advantage Smollan responsible for building and managing the business across its European scope. Laurence was appointed CEO of Advantage Smollan at the end of June 2021.SEE MORE
Rebecca has worked for the business since 2007 in various customer management roles primarily in the consumer electronics and FMCG sectors, working with both retailers and consumer goods manufacturers and in 2013 became joint MD of REL. Following the Advantage Smollan Acquisition, Rebecca moved into the role of Growth Director leading the growth agenda for Advantage Smollan across Europe and working with counterparts in Advantage Solutions and Smollan to deliver global customer solutions. In 2023 Rebecca became Group Strategy and Innovation Director, focused on leading the strategic direction of the organisation and strengthening the product management, innovation, and commercial intelligence capabilities of the group.SEE MORE
Phil has more than 25 years experience in delivering IT solutions both in the United Kingdom and at other international companies including SDL, STERIS, TNS, and the International Hospitals Group. He holds an Honours Degree in Information Systems Engineering from the University of Coventry. In 2013 Phil was appointed as IT Director of REL Field Marketing in the United Kingdom, after which he moved to Advantage Smollan as part of their 2015 acquisition. He was appointed Head of IT in January 2018, responsible for building and managing IT solutions across its European scope.SEE MORE
Paul has extensive experience in delivering innovative management strategies and ‘mission critical’ financial and operational programmes in complex and rapidly changing environments. He is proud to lead a talented team turning browsers into buyers.SEE MORE
Stephen’s career started in Retail Management with Safeway before a transition into the world of field sales and marketing where he has worked with many of the world’s leading FMCG, consumer electronic and retail brands. Stephen joined the REL business, which subsequently became the first Advantage Smollan acquisition, in 2007 and was promoted to Managing Director of REL in 2013 where he focused on a strategy based on people and customer engagement. His passion for cultural engagement, the power of people and commitment to sustainability has led him to become the Group People Director for Advantage Smollan.SEE MORE
Nicky has extensive experience in a number of client service and sales roles having previously worked for Virgin, BAT and Red Bull. With a strong focus on quality of service and implementation of process, Nicky was appointed Head of UK sales Solutions in 2021, managing the UK field sales businesses before being appointed Group Field Sales Director in March 2023, managing our field sales businesses across Europe.SEE MORE
Suzy is a qualified Accountant with over 18 years’ experience in finance across multiple industries, including FMCG, MedTech and Financial Services. She has extensive experience in setting up multinational teams and leading group strategy. In 2019 Suzy joined ConvaTec plc as VP of a global business unit driving the US growth plan and leading on M&A. In 2022 Suzy was appointed Deputy CFO at Lowell Group in the FS sector leading Finance, Procurement and Business Intelligence. She has also held non finance roles in Sales and M&A. Suzy was appointed CFO of Advantage Smollan in March 2023.SEE MORE