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Combining local expertise with global scale to deliver effective, innovative solutions for our partners.
We recognize the need to provide compelling, tailored and differentiated solutions for our customers in each market – as well as repeatable solutions across markets. We do that by bringing international best practice from all corners of the globe and coupling it with local expertise and engaged teams on the ground.
Laurence worked in a number of sales and marketing roles for Dulux paints, Guinness, and Diageo over a 16 year period, prior to his appointment as a Business Unit Director at Sainsbury’s, one of the big grocery retailers in the United Kingdom. In 2007 he was appointed as MD of REL Field Marketing, and in 2013, after REL was acquired by The Blueprint Group, he took up the role of CEO of The Blueprint Group. Three years later, having sold the REL business to Advantage Smollan, Laurence was appointed as COO of Advantage Smollan responsible for building and managing the business across its European scope. Laurence was appointed CEO of Advantage Smollan at the end of June 2021.
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Rebecca has worked for the business since 2007 in various customer management roles primarily in the consumer electronics and FMCG sectors, working with both retailers and consumer goods manufacturers. In 2013 Rebecca took up the role of joint MD of REL with Stephen Gordon and three years later, following the Advantage Smollan Acquisition, became Growth Director. Rebecca now leads the growth agenda for Advantage Smollan across Europe and works with counterparts in Advantage Solutions and Smollan to deliver global customer solutions.
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Lucy has worked in Sales and Marketing for over 20 years in a range of leadership roles and across a number of sectors. Lucy joined the group in 2013 spending 5 years as Managing Director of Retail Active, and most recently in a group role as Head of Data Growth & Innovation, responsible for the design, creation and pan-European execution of Advantage Smollan’s commercial data strategy.
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Maria joined the company in 2018 following tenures in senior finance roles across a variety of sectors from Technology to Media and Financial Services. Most recently as CFO for Europe and the Middle East at Aimia, a Canadian Listed data-driven marketing and loyalty analytics company and prior to that as Lead Financial officer at American Express for Europe, the Middle East and Africa. Maria is a qualified Chartered Accountant (FCA) and is currently responsible for Finance, Technology, IT and Data within the organization.
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Stephen has worked within the agency world for 20 years – 17 years of which have been at IMA in Leeds. He worked his way up from Account Exec to owner, and now COO as part of Advantage Smollan.
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Phil has more than 25 years experience in delivering IT solutions both in the United Kingdom and at other international companies including SDL, STERIS, TNS, and the International Hospitals Group. He holds an Honours Degree in Information Systems Engineering from the University of Coventry. In 2013 Phil was appointed as IT Director of REL Field Marketing in the United Kingdom, after which he moved to Advantage Smollan as part of their 2015 acquisition. He was appointed Head of IT in January 2018, responsible for building and managing IT solutions across its European scope.
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Paul has extensive experience in delivering innovative management strategies and ‘mission critical’ financial and operational programmes in complex and rapidly changing environments. He is proud to lead a talented team turning browsers into buyers.
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Stephen’s career started in Grocery Retail with Safeway. Since then he’s continued to work in retail across multiple brands and retailers. In 2007, Stephen joined REL and was promoted to Managing Director in 2013 where he focused on an engagement strategy and people development programmes across the business. His passion for cultural engagement, the power of people and commitment to sustainability has led him to become the People Director for Advantage Smollan.
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