We are a global commerce
solutions company

with integrated sales and marketing solutions, leading edge technology products and a skilled, global workforce.

Our unique offer

  • Scale : A global business
  • Offer : A broad range of services and integrated solutions
  • Talent : Highly engaged people
  • Operating model : Data driven, technology enabled and aligned

RANGE

A wide portfolio of services of relevant, well packaged and organised commerce services.

INTEGRATION

The ability to integrate our services to build and deliver bespoke and repeatable solutions for our customers that no one else can.

EXPERTISE

Global expertise, coupled with unique data sets and technologies, powers our customers’ strategy and delivers activity with precision, pace and flexibility.

Data Technology
1

Business Intelligence & Insights

Finding growth and uncovering efficiencies in the commerce supply chain.
Our powerful combination of data management, analytics and visualisation tools combined with skilled resources enables retailers, distributors and manufacturers to seamlessly translate data into action.
2

Retail Optimisation

Optimising visibility, call to service, quality of instore execution and KPI compliance through proprietary technology and assets.
3

Intelligent Content Syndication

Automatically delivering engaging digital content and assets to product pages of the world’s biggest online retailers
Advisory

WHAT WE OFFER OUR CLIENTS

1

Channel & Category Strategy

Customised retail strategy solutions for both short and long term planning.

2

Data Strategy & Deployment

Advise clients on how to use data to define objectives and inform business planning.

3

Customer Experience

Designing solutions to improve profit, customer loyalty, culture and compliance for our partners through achieving enhanced customer experience.   

Utilising our brand auditing, mystery shopping & training capability combined with industry expertise, data and insight to deliver bespoke solutions with effective, measurable outcomes.

4

Marketing Strategy

We work with brands to discover who they are, what they are and where they want to be. Then we help them get there.

Business Services

WHAT WE OFFER OUR CLIENTS

1

Recruitment & Talent Acquisition

Scalable and streamlined recruitment processes.

2

Learning & Development

Learning and development solutions tailored to your needs across classroom, mobile and digital formats to raise capability and deliver commercial success.

3

Employee Engagement

Designing and implementing programmes to boost employee engagement resulting in improved performance and results.

4

Experience Management

The tools and resources to provide an accurate picture of the state of play.  Auditing availability, compliance, standards and visibility in the online and offline environment.

5

Global Sourcing & Procurement

A range of services for retailers and suppliers, from managing sourcing projects to finding the best turnkey solutions. Through a ‘glocalized’ sourcing approach, business acumen and tailored services we are the ideal partners to drive sourcing activities and discover new aisles of opportunity, from raw material to finished product.

6

Business Process Optimisation

Driving efficiencies and improved service levels through outsourced administrative and back-office functions.

Sales

WHAT WE OFFER OUR CLIENTS

We design leading Sales and Retail Execution solutions to optimise the availability and visibility of our clients’ brands at the point of purchase across today’s complex, multiplatform marketplace.
In the ‘bricks and mortar’ environment, our sales and merchandising teams are digitally enabled through integrated technology solutions that drive, track and measure against key sales and execution metrics.
Our experts in e-commerce strategy, data analytics, assortment & supply chain management, digital marketing and online content collaborate to offer a 360 view of each brand’s business on physical and digital shelves.
1

Field Sales

Outsourced sales and merchandising expertise and resource to increase sales.
Ensuring products are always available and directly influencing sales and distribution.
Customised deployment, selling focus, proprietary technology and transparent reporting to improve return on retail spend.
2

Retail Operations

Design and full operation any size of retail format, from a pop-up to a large-scale shop, from supply chain to delivering a world-class shopper experience.
3

E-Commerce

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Marketing
Our Marketing solutions team understands how to influence the shopper’s brand choice. This includes effective brand education and exceptional customer experiences that drive sales and repeat purchase.
We conceptualise and execute brand experiences in store, activate brands in consumers’ homes and ensure brand visibility across key physical and digital touchpoints along the path-to-purchase.
1

Brand Development & Design

With nearly 50 years of experience building successful private brand programs around the world, we have developed a unique, industry-leading approach to driving sales and profits for partners and clients.
  • Strategy, analytics, and insights
  • Product development and sourcing
  • Supplier development and management
  • Sales execution and account management
  • Design and packaging management
2

Consumer & Shopper Marketing

Creating authentic consumer experiences at every touchpoint of the consumer journey by truly understanding your consumer and your brand.
3

Digital Marketing & Media

Traffic driving specialists that offer a selection of digital strategies and tactics to connect consumers and brands.
4

Experiential Marketing

Transforming how brands connect and interact with consumers by creating and delivering memorable experiences – virtual, physical or a combination of both.

Using consumer, culture and community derived insights and leading market trends, we create integrated activations and social content that provokes consumer reaction, encourages interactivity and ultimately leaves a long-lasting brand impression.

5

CREATIVE

Provide brands with ideas that help them stay better connected with consumers. From sustainable ideas that impact consumers, communities and cultures; uniting physical and digital; and blurring the lines between channels and devices. We put brands at the heart of people’s lives by creating truly connected experiences.
Sales

Sales solutions powered by engaged people and proprietary technology and data assets.

Marketing

Our strategic marketing capability blends strategy, creative and execution all in house.

Data and Technology

Optimise business planning and sales activities through integrating technology and data assets.

Advisory

Co-creating impactful sales and brand growth plans, locally, regionally and globally through our network of subject matter experts.

Business Services

Combining our operational expertise in business processing operations with technology driven solutions to increase efficiency, reduce costs and improve results.

Sales

We design sales and retail execution solutions to optimise the availability and visibility of our clients’ brands at the point of purchase across today’s complex, multi-platform marketplace.

In the ‘bricks and mortar’ environment, our sales and merchandising teams are digitally enabled through integrated technology solutions that drive, track and measure against key sales and execution metrics.

Our teams optimize online presence, address supply chain issues, mitigate risks and overcome pain points, increase sales and maximize brands' and retailers' return on their e-commerce investment.

Our experts collaborate to offer a 360° view of each brand’s business on physical and digital shelves.

  1. FIELD SALES

    Advantage Smollan offers a full range of sales and merchandising solutions that create value for clients by helping them grow sales, reduce costs and quickly execute go-to-market strategies.

    We leverage our insight, expertise, relationships and scale to grow our clients' brands and businesses and retailer category performance.

  2. RETAIL OPERATIONS

    We design, build and fully operate any size of retail environment, including pop-up, shop-in-shop and stand alone retail formats.

  3. E-COMMERCE

    We offer the full range of digital services to help brands and retailers maximise their growth opportunities across established and emerging commerce platforms.

Marketing

Thinking longer, not bigger. Our team of advertising, brand, design, digital and media experts create ideas that live across the entire customer journey. And then we make it happen. In any space, on any screen.

Data and insight sits at the heart of our offer and informs everything we do. Whether it’s communications, creative strategy, idea generation, media planning or investment, we use data and insight to uncover brand and human truths that change people’s behaviour.

In a world of growing complexity, consumers want simplicity. We believe it shouldn’t be any different for our clients. So, we simply deliver actionable recommendations that are proven, concise and commercial.

  1. Brand Development & Design

    We create powerful brands. We design and re-envision both private label and branded products to resonate emotionally with consumers and develop lasting relationships. We help brands discover who they are, what they are and where they want to be. Then we help them get there.

    Our unique private brands capability helps our retailer clients to drive sales and profits through building successful private brand  programmes. We have over 50 years of global experience offering an end-to-end solution: Strategy, analytics and insights, product development & sourcing, supplier development & management, sales execution and account management.

  2. Experiential Marketing

    Transforming how brands connect and interact with consumers by creating and delivering memorable experiences – virtual, physical or a combination of both.

    Using consumer, culture and community derived insights and leading market trends, we create integrated activations and social content that provokes consumer reaction, encourages interactivity and ultimately leaves a long-lasting brand impression.

  3. Consumer & Shopper Marketing

    Creating authentic consumer experiences at every touchpoint of the consumer journey by truly understanding your consumer and your brand to build engaged buying audiences.

  4. Creative

    Our ideas transcend the customer journey. We blur the lines between channels and devices with a clear message, clever creative and consumer focus. Grabbing attention. Getting a reaction.

  5. Digital Marketing & Media

    Through our full-service marketing communications capability we create experiences that live where consumers and shoppers do and follow their journey at every touchpoint.

    Whether it comes to life on screen, happens in real life or seamlessly blends physical and digital worlds, utilising the latest technologies we make sure brands tell their story in a way that touches hearts and engages minds.

Data and Technology

Our data and technology solutions drive growth and unlock efficiencies for our clients by helping them meet the shopper with the right offer in the right moments along the purchase journey, in the most effective way.

Our proprietary data and technology assets deliver solutions that maximise return on investment of sales and marketing activities.

  1. BUSINESS INTELLIGENCE & INSIGHTS

    We help clients to fully understand the connection between products, shoppers and stores, combining this with insight about shopper behaviour and sales performance to ensure the activation of the most effective targeted strategies.

    Our powerful combination of proprietary data, data management, analytics & visualisation tools and skilled resources enables retailers, distributors and manufacturers to seamlessly translate data into action.

  2. RETAIL OPTIMISATION

    We offer a variety of proprietary technology assets that improve the quality and efficiency of retail operations, and which can be implemented globally offering scalable, consistent solutions. Including sales force automation, digital auditing / image recognition, crowd sourcing and territory planning.

  3. INTELLIGENT CONTENT SYNDICATION

    By providing shoppers with your feature-rich information across your retail ecommerce channel, we boost conversions and reduce product returns.

    Our technology automatically delivers engaging digital content and assets to product pages of the world’s biggest online retailers. We connect content from the world's top brands to shoppers via the largest retailer network on the planet through our innovative product suite.

Advisory

We help retailers and manufacturers develop and implement bespoke strategies to deliver sustained profitable growth across all channels and sectors, globally.

Our unique solutions and market expertise come together to deliver strategies for our clients across channel and category, data, customer experience and marketing.

  1. Channel & Category Strategy

    We customise retail strategy solutions for both short and long term planning.

  2. DATA STRATEGY & DEPLOYMENT

    We advise clients on how to use data to define objectives and inform business planning.

  3. MARKETING STRATEGY

    We work with brands to discover who they are, what they are and where they want to be. Then we help them get there.

  4. CUSTOMER EXPERIENCE

    We design solutions to improve profit, customer loyalty, culture and compliance for our partners through achieving enhanced customer experience.

    Utilising our brand auditing, mystery shopping & training capability combined with industry expertise, data and insight to deliver bespoke solutions with effective, measurable outcomes.

Business Services

We offer business services that are optimised and scaled to help our clients deliver consistent, efficient, transparent and high quality solutions across their organisation.

  1. GLOBAL SOURCING & PROCUREMENT

    We provide a range of services for retailers and suppliers, from managing sourcing projects to finding the best turnkey solutions. We offer a range of sourcing solutions, from raw material to finished product.

  2. LEARNING & DEVELOPMENT

    We offer learning and development solutions tailored to your needs across classroom, mobile and digital formats to raise capability and deliver commercial success.

  3. BUSINESS PROCESS OPTIMISATION

    We drive efficiencies and improved service levels through outsourced administrative and back-office functions.

  4. RECRUITMENT & TALENT ACQUISITION

    We provide scalable and streamlined recruitment for high volume recruitment and specialised talent acquisition.

  5. EMPLOYEE ENGAGEMENT

    We design and implement programmes to boost employee engagement resulting in improved performance and results.

  6. EXPERIENCE MANAGEMENT

    We offer the tools and resources to provide an accurate picture of the state of play. Auditing availability, compliance, standards and visibility in the online and offline environment.

  7. LOGISTICS & PRODUCTION

    Through our network of print and production experts and our in-house warehousing and logistics capability, we support retailers and manufacturers with all elements of production and logistics. From one-off activations to global implementations.

SEE SOME OF OUR WORK that HAS HELPED OUR CLIENTS' BUSINESSES GROW.