Our unique offer

Advantage Smollan offers a full range of sales and merchandising solutions that create value for clients by helping them grow sales, reduce costs and quickly execute go-to-market strategies.

We leverage our insight, expertise, relationships and scale to grow our clients' brands and businesses and retailer category performance.

We design, build and fully operate any size of retail environment, including pop-up, shop-in-shop and stand alone retail formats.

We offer the full range of digital services to help brands and retailers maximise their growth opportunities across established and emerging commerce platforms.

We create powerful brands. We design and re-envision both private label and branded products to resonate emotionally with consumers and develop lasting relationships. We help brands discover who they are, what they are and where they want to be. Then we help them get there.

Our unique private brands capability helps our retailer clients to drive sales and profits through building successful private brand  programmes. We have over 50 years of global experience offering an end-to-end solution: Strategy, analytics and insights, product development & sourcing, supplier development & management, sales execution and account management.

Transforming how brands connect and interact with consumers by creating and delivering memorable experiences – virtual, physical or a combination of both.

Using consumer, culture and community derived insights and leading market trends, we create integrated activations and social content that provokes consumer reaction, encourages interactivity and ultimately leaves a long-lasting brand impression.

Creating authentic consumer experiences at every touchpoint of the consumer journey by truly understanding your consumer and your brand to build engaged buying audiences.

Our ideas transcend the customer journey. We blur the lines between channels and devices with a clear message, clever creative and consumer focus. Grabbing attention. Getting a reaction.

Through our full-service marketing communications capability we create experiences that live where consumers and shoppers do and follow their journey at every touchpoint.

Whether it comes to life on screen, happens in real life or seamlessly blends physical and digital worlds, utilising the latest technologies we make sure brands tell their story in a way that touches hearts and engages minds.

We help clients to fully understand the connection between products, shoppers and stores, combining this with insight about shopper behaviour and sales performance to ensure the activation of the most effective targeted strategies.

Our powerful combination of proprietary data, data management, analytics & visualisation tools and skilled resources enables retailers, distributors and manufacturers to seamlessly translate data into action.

We offer a variety of proprietary technology assets that improve the quality and efficiency of retail operations, and which can be implemented globally offering scalable, consistent solutions. Including sales force automation, digital auditing / image recognition, crowd sourcing and territory planning.

By providing shoppers with your feature-rich information across your retail ecommerce channel, we boost conversions and reduce product returns.

Our technology automatically delivers engaging digital content and assets to product pages of the world’s biggest online retailers. We connect content from the world's top brands to shoppers via the largest retailer network on the planet through our innovative product suite.

We customise retail strategy solutions for both short and long term planning.

We advise clients on how to use data to define objectives and inform business planning.

We work with brands to discover who they are, what they are and where they want to be. Then we help them get there.

We design solutions to improve profit, customer loyalty, culture and compliance for our partners through achieving enhanced customer experience.

Utilising our brand auditing, mystery shopping & training capability combined with industry expertise, data and insight to deliver bespoke solutions with effective, measurable outcomes.

We provide a range of services for retailers and suppliers, from managing sourcing projects to finding the best turnkey solutions. We offer a range of sourcing solutions, from raw material to finished product.

We offer learning and development solutions tailored to your needs across classroom, mobile and digital formats to raise capability and deliver commercial success.

We drive efficiencies and improved service levels through outsourced administrative and back-office functions.

We provide scalable and streamlined recruitment for high volume recruitment and specialised talent acquisition.

We design and implement programmes to boost employee engagement resulting in improved performance and results.

We offer the tools and resources to provide an accurate picture of the state of play. Auditing availability, compliance, standards and visibility in the online and offline environment.

Through our network of print and production experts and our in-house warehousing and logistics capability, we support retailers and manufacturers with all elements of production and logistics. From one-off activations to global implementations.