Boosting Cart Conversion Through INPages
To help LG evaluate INpages, Flixmedia conducted a randomised A/B test across 34 LG products with 14 of their Retailers. INpages allow a brand to showcase rich product content to the shopper right where they need it, in-line on its product detail pages. The test was designed to demonstrate the impact of the service using real shopper insight, by randomly serving online visitors with two product pages – one with INpages content included, the other without. All other variables remained the same to truly evaluate the performance of the service.
The test was judged on a sample of 18,000 shoppers and delivered LG an uptick in add to cart (ATC) rate of 18.97%. Importantly, the test delivered 99.48% statistical confidence, revealing only 0.5 in 100 results could have happened by chance, therefore successfully correlating the boost in ATC with the introduction of INpages.
Using Flixmedia INpages to create a rich content product experience, LG was able to boost Retailer add-to-cart (ATC) conversion by 18.97%.
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