SmartSpotter is a mobile solution that uses crowdsourcing to gather real-time store insights for brands to improve retail compliance. It is the answer to the biggest frustration in retail around non-compliance of execution. SmartSpotter is the most effective way to build a panel of active and powerful Spotters that can effectively execute numerous tasks. Founded in the Netherlands in 2011 by Arno Fidder, Martijn Vegter, and Maarten Stut they became part of the Hamilton Bright Group in 2012 and were acquired by Advantage Smollan in 2017. SmartSpotter provides global crowdsourcing services from its offices in Australia, Benelux, Columbia, Croatia, Czech Republic, The Netherlands, Portugal, Slovenia, and the United Kingdom.