Fostering creative talent in four key cities
Adidas wanted to inspire the next-generation of footballers and supercharge the next wave of creative talent with the launch of adidas’s COPA football boot in key global cities.
IMA uncovered 40 young, talented creators from across the world and tasked them to create a campaign, aimed at the 15 to 19-year-old football player, that truly represented their home city while encapsulating the ethos of COPA 19.
It was a year in the making and set a new benchmark for creative and open-source collaboration.
The campaign reached 60,000 consumers with 64 million impressions and adidas saw a 32% uplift year-on-year.