Farmácias Portuguesas goal was to develop a multichannel strategy and product portfolio within the Pet category, taking advantage of the potential market opportunity and the  customer’s existing engagement with pharmacies.

Daymon developed a customized Private Brand Program, starting with category diagnostic built on top of research to Pet owners and Pharmacies. The Daymon team created a concept for Pet category, designed the brand identity and architecture for the main segments. Execution included product portfolio planification at category and SKU level, sourcing and new product development. Daymon also  developed the communication plan covering POS strategy and communication campaign.