Creating a new champion to challenge perfectionism
CLOUD NINE launched in 2009 with the express purpose of not dictating one kind of beauty, instead celebrating and seeing all kinds of beautiful.
IMA recently developed the overarching brand campaign to launch Cloud Nine’s new ‘Fiercely You’ proposition. The team developed the strategy, channel plan and creative direction, bringing it to life through a content-led digital and social campaign.
Taking it from concept to creation, the campaign elevates the technology of CLOUD NINE’s styling tools. And brings the brand’s ethos to life through bold colours, fierce shots and confident models.