Direct to Consumer Luxury Branded Sales
Dyson is a global technology company, established by James Dyson in 1991 in the United Kingdom. It designs and manufactures household appliances such as vacuum cleaners, air purifiers, hand dryers, bladeless fans, heaters, hair dryers, and lights.
Dyson Poland approached PMICombera to help them launch the Mall Demo Zones in Poland. Demo Zones are stores located in the aisles of the most popular malls accross the whole country, where a customer, guided by Dyson experts, can test and buy Dyson products.
PMICombera delivers a wide range of services for Dyson, including signing contracts with malls, recruitment and payroll of experts, purchase and sales management of Dyson products
The first store was launched in October 2018 and due to the success of the offering PMICombera and Dyson have recently opened the 6th store in Poland, and have a clear plan to double this number by December 2022.