The campaign aims to drive brand awareness and ultimately increase market share by shaking up the category. It democratises technology and calls out the over-the-top jargon used in the tech industry.

To launch, we created a suite of social and digital assets featuring actor and comedian Joel McHale, who embodies the brands no bullsh*t ethos. Our channel strategy will see the campaign reach in excess of 350m impressions and will be supported by an influencer campaign and relevant podcast/website sponsorships.

As a follow up to this launch, the straight-talking tech brand teamed up with basketball legend, Dwyane Wade to get the audience what they deserve… that brand new Hisense TV in time for the playoff season.