KIND Snacks (Frozen)

A mind-blowing product launch

KIND wanted to take on America’s freezer aisle which was a whole new category for the brand. We launched a feel good campaign that put KIND frozen treat bars in the hearts and minds of the audience – making the treat bars synonymous with joy.

The audience was taken on a tasting journey of discovery through a mix of live action and CGI Social and shopper channels brought to life the brand purpose by spreading joy.

Whilst it’s too early for sales results, early indications are that KIND frozen treat bars have been well received.

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