Driving growth with Promoters in Peak Times
Lenovo is one of the world’s leading personal technology companies, providing innovative PCs and mobile internet devices. They partnered with Powerforce to make sure that the Lenovo experience for shoppers was consistent and that their technology was always presented and explained in a clear and engaging way.
The Powerforce Lenovo promoter team was a tactical team that ran over peak trading periods (Easter, Back to School & Peak) in which Powerforce had a team of trained retained promoters who returned for each campaign (there was a 60% retention from one campaign to the next).
This team sold Lenovo products directly to consumers in consumer electronics stores across the UK.
As well as selling to consumers the team were also tasked with sharing their knowledge with retailer staff using specific training modules based on products or technologies. Stores with promoters not only sold more product but sales of premium products were 15% higher in stores that had Powerforce promoters. This approach increased not only the weekday share of sale but also affected sales even when the promoters were not present in store.
During on peak campaign the team delivered an 18:1 investment for Lenovo as well as a 15% uplift in sales of premium products over the promotional period vs a non promoter store.