Orkla is known the world over for its production of quality food. Orkla briefed 4P&P to oversee the care of Orkla products and brands execution standards in chosen stores of the Modern and Traditional trade in the Czech Republic through the Merchandising team.
4P&P provided a two-part service:
- The project and regional team ensured complete project and field management. They provided recruitment of merchandisers, relief merchandising and controlled visits at stores. 4P&P aimed for the highest level of service visit (98%+) for Orkla.
- The Merchandising team provided rack-jobbing, FIFO control, central and secondary placements execution and visit reports via the REX app. A very important part of their job was the development of a relationship with store staff.
The teams remained in close contact with store managers and Orkla sales representatives in order to respond quickly to ensure the local opportunities for Orkla brands and products support.