Procter & Gamble
Growing sales in Edeka
Procter & Gamble wanted to be able to flexibly support their brands in Edeka at key times. With 3,000 stores to cover and products which require the team to be fully briefed and trained they partnered with FMS to achieve this in a cost effective yet highly effective way.
The team focused on closing distribution gaps and ensuring brilliant visibility and great in store execution for a vast range of products.
The results speak for themselves, with sales uplifts of up to 60%. FMS motivated the Sales-Reps via with a bespoke ranking system. Due to the range of different products and seven different categories, it was possible that every Sales Rep could also be at the top of a ranking which led to a highly engaged team who were self-motivated with a hands-on mentality.