RSA had some big news. Brokers had voted them number one in the market for their commercial claims. Our brief in one sentence was to let people know about it.

We developed a disruptive, above-the-line campaign aimed at brokers and customers boldly titled: ‘the worst brings out the best in us’. The creative was utilised across digital and social, out of home billboards and national and trade press.

The campaign outperformed publisher benchmarks across every single metric.