Outsourced sales team
Tchibo is a German chain of coffee retailers and cafés known for its range of non-coffee products that change weekly. With over 1,000 shops, Tchibo is one of Germany’s largest retail chains. The company is headquartered in Hamburg, for Slovenian market in Vienna. Tchibo’s coffee is sold in supermarkets and other smaller stores all around the world also in Slovenia.
Tchibo don’t have an office or field team in Slovenia and asked PKK to provide them with an outsourced team to represent them in stores all around Slovenia with merchandising, promotional activities, remodelling and installation of displays and relationship management with retailers and customers.
This team ensured Tchibo was present in Slovenia, without the company having to establish a local branch, providing Tchibo with a complete sales service.