Nicky is the CEO of Advantage Smollan, bringing over 20 years of commercial and operational leadership across field marketing and sales. Since joining Advantage Smollan, she has held senior roles including Group Field Sales Director and Head of UK Sales Solutions, leading transformative initiatives that enhanced performance and customer engagement. Previously, Nicky served as Managing Director of Powerforce GB, also part of the Advantage Smollan Group, where she championed innovative retail execution strategies driving brand visibility, sales execution, and data-led ROI for leading FMCG and consumer electronic clients. Her earlier career includes key leadership roles at Advantage Smollan business REL Field Marketing, and also client side with Red Bull and British American Tobacco. In these roles she built and developed high-performing sales teams and delivered exceptional results in both on-trade and off-trade environments. With a reputation combining strategic insight with a deep commitment to client success, Nicky drives growth and operational excellence across Europe’s diverse markets.
