Petr is Head of Region for CEE at Advantage Smollan and Managing Director of 4P&P, Czech Republic, bringing over 25 years of leadership in the food and beverage industry. With a career spanning Coca-Cola and premium spirits across Europe, he combines deep commercial acumen with a strong foundation in people management, customer engagement, and performance optimisation. Known for driving transformational strategies, Petr excels in sales excellence, retail dynamics, and financial governance. A proud YPO member, he is committed to values-led leadership and continuous growth, inspiring cross-industry collaboration and innovation through integrity and insight.
