Advantage Smollan, a leading global provider of outsourced, integrated sales and marketing solutions for some of the world’s best loved brands and retailers, has acquired a majority stake acquisition in Austrian company, Plus Promotion Sales.
Founded in 1986, Plus Promotion Sales are Austria’s most successful promotion agency in the below-the-line sector. Delivering a ‘one-stop-shop’ solution that includes a diverse mix of services to support clients in designing tailored made campaigns to increase brand awareness and drive sales. Their outstanding service is underpinned by a pool of over 4,000 experienced and trained promoters, meaning Plus Promotions Sales offers a comprehensive, all-Inclusive service.
The acquisition allows both Advantage Smollan and Plus Promotion Sales to share their solutions and resources to create synergies aimed at sustainable business growth across Europe. Plus Promotion Sales will benefit from the vast global customer base, data marketing insights, and advanced retail technologies that Advantage Smollan can offer to enhance business operations. While Advantage Smollan will tap into Plus Promotion Sales extensive market expertise in understanding the value of consumer purchase conversion.
“We are absolutely delighted to welcome Plus Promotion Sales to the group,” said Advantage Smollan CEO Nicky Sanderson. “Our investment brings another high-quality company into our organisation, furthering our vision to be the leading global company helping brands and retailers win at all points of purchase. We welcome the Plus Promotion Sales team, whose expertise and dedication to their clients advance our strategy of combining local expertise with global scale to deliver effective, innovative solutions to our business partners.”
The Investment expands and strengthens Advantage Smollan’s European reach to 20 countries, and further strengthens the DACH region by fostering innovation, enhancing market competitiveness, and driving economic growth.
“Advantage Smollan’s strategy and company values are perfectly in line with ours,” added Andrea Tassul, Plus Promotion Sales Managing Partner. “Partnering together is an opportunity to build global best practices, expand our services and add even more value for our clients.”
Advantage Smollan
Advantage Smollan, founded in 2015, is a jointly owned holding company of Advantage Solutions and Global Smollan Holdings that provides unified sales, marketing, and technology solutions for consumer goods manufacturers and retailers across Europe. Advantage Smollan offers best-in-class capabilities and technology along with the local knowledge to address the unique dynamics of individual markets. The company combines Advantage’s and Smollan’s best practices and resources with the extensive experience and market leadership of each portfolio company, all aligned in service excellence, thought leadership and entrepreneurial spirit to deliver better results for clients and customers. Learn more: advantagesmollan.com.
Plus Promotion Sales
Plus Promotion Sales provides outsourced retail and brand activation services in sales, merchandising and promotions. Working with a pool of over 4,000 experienced and trained promoters, with ‘preferred supplier’ status and one-stop-shop appeal, we bring customers into contact with brands and products. With our extensive partner database, we design tailored made campaigns to increase brand awareness and drive sales using tactics such as product sampling and promotions, roadshows, pop-ups, POS design, data collection and experiential events etc. Learn more: Plus Promotion Sales.
