Boost was already big in the energy drinks market, but they wanted to be bigger, and be known for more than just price.

Humanising the brand, the team positioning Boost as the go-to drink for everyday go-getters. Those who ‘never miss a beat’.

IMA brought the brand direction to life through an integrated campaign across print, digital and event activation, as well as the brand’s first ever TV campaign.

The approach paid off – giving sale s boost and growing market share.