Growing a healthy snack brand
KIND is a snack brand committed to making snack bars that don’t compromise – the best ingredients and nutrients, always packed with flavour. IMA were challenged to grow KIND Snacks to be the biggest and most loved healthy snack brand in the UK.
IMA partnered with MediaCom to create an online campaign that got consumers to understand the role KIND could play in their lives; driving conversation and awareness through online sampling.
The team created a suite of creative content based around the whole ingredient visuals for Instagram and Facebook that was both paid and organic.
KIND is now the UK’s number 1 snack bar singles brand (Nielsen) and the achieved 78 million total social impressions and 7 million total social views.