The INKEY List

Launch of the brand’s first ever campaign: Knowledge is your power

The INKEY List is a small, but growing brand in the skincare market and is committed to making skincare as simple as possible for all.

The INKEY List approached IMA to help them launch the brand’s first ever campaign in the US and the UK. 

IMA used a fully integrated team to bring the 360° campaign of ‘Knowledge is your power’ to life. The campaign put The INKEY List’s community at its heart using social; OOH; TV; guerilla activity and influencers, all underpinned by an e-commerce site.

The campaign exceeded its targets in a short space of time, with 10 million impressions within 2 weeks of going live, in excess of 110 pieces of influencer content and the YouTube view through rate of 39% exceeded the benchmark of 25%. The brand is delighted that it is reaching a new audience.

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